Guidelines & Practice

We do not cheat. We do not manipulate. Our work is natural, durable, and policy‑aligned.

Google & Publisher Guidelines

  • No link schemes, no paid link masquerading. Editorial-only placements.
  • Respect robots rules, canonical alignment, and structured data standards.
  • Value-adding context, accurate anchors, and readable, human-first language.
Reference: Google Search Essentials — Spam policies

LLMs & Answer Engines

  • No prompt or indexing manipulation. We earn inclusion by relevance and stability.
  • Focus on consensus nodes, explainers, and FAQ structures models prefer.
  • Consistency across entities, schemas, and surface forms to avoid ambiguity.

Practice Ethos

  • Human editorial judgment first; engineered structure second.
  • Transparent measurement, reproducible methods, and steady iteration.
  • Long-term credibility, not short-term “hacks.”

What We Don’t Do

  • No black-hat, no cloaking, no doorway pages, no content spinning.
  • No fabricated authorship, reviews, or citations.
  • No deceptive UX. Accessibility and accuracy are non-negotiable.

Internal Policies

Our Ethos

Our approach is simple: do the hard work. Earn citations in the right places. Measure outcomes honestly. No shortcuts, no black‑hat — just durable, policy‑aligned credibility.